Home > App store, IOS, Rating > How to get people to rate your IOS app

How to get people to rate your IOS app

The problem :

Everybody knows that Appstore’s rating system is at least partially broken. I mean how many people are there who after downloading your app, will again go back to AppStore, search for your app, go to rate screen and give you a rating. The only reason people normally rate is when they are pissed off by your app or are annoyed by the advertisements and are deleting your app. At that time, they will simply go and leave bad reviews for you.

So, how do you make sure that a person who is actually enjoying your app and using it on a daily basis leaves a favorable review for you ?

The solution :

This is what we have used in Loqly – bit.ly/e5u4jv It is not the be-all, end-all solution, but is definitely one of the things you may have noticed in other apps. Please feel free to leave comments if you know of any better mechanism

Enter Appirater, written by Arash Payan. Frankly speaking, Apple should have included this kind of functionality in the SDK itself. You would simply add a setting in your .plist file to enable prompts for rating and IOS should keep track of how or when to prompt a user.

Since, we all do not live in an ideal world but are still fortunate that there are people like Arash who like to share their work with the developer community, you can use his code. Just one line of code will get you going.

And appirater is quite configurable too. For eg. you can tell it to prompt the user to rate your app, after the user has used it for 20 consecutive times in past 2 weeks. If someone is using your app that much, there is high likelihood that they will rate your app if you ask them to do so.

Someone pointed out that I have written this article and yet Loqly has only 7 ratings. Good question but here is my answer: First of, I have just shared a good way of getting people to rate your app. I am not claiming that it will bring you any kind of success or will drive users to your app. But to specificially address the issue, we added this feature to Loqly only a few weeks back and in order not to spam users to rate us, we wait for a long time and several usages to prompt the user. So, basically the rating logic hasn’t “kicked in” yet.  Will report here what I find out though.

  1. Ted
    February 3, 2012 at 12:53 pm

    Good Article Nishant. How was your experience ? Anything you can share ? I’m thinking of doing this as i struggle with rating numbers too…


    • February 4, 2012 at 11:32 pm

      Loqly has over 25000 users now. And this without any marketing, going to conferences or spending dollars on anything else and having a full time job too. My experience so far has been that the rating method really works, but it doesn’t solve the problem of getting the word out about your app. For us getting the word out has been a very slow process so you won’t see 1000s of ratings on Loqly.

      But what I can share with you is we prompt the user on his 5th use of the app. If he is launching the app for the 5th time, it means he wants to use it and most probably finds it useful too. Which again means the rating prompt won’t piss him off. Secondly, in those 5 uses you need to WOW the user. With us, fortunately our community is quite active and people answer your questions within 24 hours – 2 days. So, the user is mostly happy when he gets the rating prompt. On the flip side, if the user is not “sold” or impressed by your app yet, then it is better to not prompt him too soon. As you may have heard, ratings are quite misleading. Mostly, people rate stuff when they have some kind of negative experience with it or if they have had a stellar experience. You will not find many people who are generally satisfied (mediocre experience) leaving ratings. So, you have to be very careful about these -ve people if you care about developing a good reputation.

      Long story short the rating prompt does work if you have solved the problem of getting the word out first though and your app has something which will impress the user in the first few times they use it.

  2. Cherie
    February 23, 2012 at 9:24 am

    Hello! Do you know how to do this or program it into the app if I have used Flash to create my iOS app?

  1. June 20, 2013 at 6:47 am

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